With almost 9 in 10 companies reporting positive results, it’s clear that flyer distribution is a reliable strategy for promoting products and services. This overwhelming majority shows that businesses recognize the direct impact of flyers and leaflet drops on their sales, engagement, and brand awareness. (Source: Oppizi)
Even in a world dominated by social media ads, email campaigns, and influencer marketing, leaflet distribution remains tangible, targeted, and highly effective. Here’s why flyer marketing still works in the digital age, and how businesses can get the most out of it.
Flyer Marketing Statistics You Need to Know
89% of people remember receiving a flyer – more than any other form of advertising. Physical flyers leave a lasting impression.
79% of consumers engage with flyers – keeping, sharing, or looking at them, which increases reach.
45% of people regularly keep flyers for future reference, creating long-term engagement.
Flyers last longer than digital ads – 38% are kept for a few days, 13% for over a week.
Digital fatigue favors flyers – 42.7% of internet users use ad-blockers monthly, so leaflet drops bypass these barriers.
Coupons increase retention – flyers with money-off deals are 50% more likely to be kept for a week.
Flyer campaigns drive action – 48% of recipients visit shops, seek more info, or make a purchase.
These numbers prove that flyer distribution remains a powerful complement to online marketing.
Why Flyer Distribution Still Works in a Digital World
Tangible & Memorable: Unlike fleeting digital ads, flyers are physical reminders that people can hold, read, and share.
Local & Targeted: Perfect for reaching specific neighborhoods, shopping streets, or event audiences.
High Engagement: Leaflet distribution encourages interaction with promotions, coupons, or invitations.
Digital Integration: Include QR codes or website links on flyers to connect offline audiences with online campaigns.
The ROI of Flyer Campaigns in 2025
Flyer distribution delivers measurable results even in the digital-first era:
- Coupon codes & QR scans: Track engagement by linking flyers to online offers or landing pages.
- Foot traffic & sales uplift: Businesses report increased visits, purchases, and repeat customers from leaflet drops.
- Brand awareness: Physical flyers enhance recognition and recall, complementing digital marketing campaigns.
Well-planned flyer campaigns remain cost-effective, providing tangible metrics for ROI while supporting online efforts.
Event-Based Flyer Distribution: Reaching the Right Audience
Events are ideal for flyer distribution, offering concentrated foot traffic and highly engaged audiences:
- Local festivals & fairs – reach shoppers, foodies, and families.
- Sports games & concerts – target fans with promotions or services.
- Cultural events & exhibitions – attract niche audiences likely to engage with your brand.
Timing matters: distributing flyers before or during the event maximizes visibility, interaction, and conversions.
How Coupons and Offers Boost Flyer Engagement
Adding money-off coupons, limited-time discounts, or free samples to leaflets dramatically increases engagement:
- Encourages recipients to keep the flyer rather than discard it.
- Drives immediate visits or purchases, especially with QR codes or unique online codes.
- Promotes sharing, as recipients often pass flyers to friends or family.
Combining tangible flyers with digital tracking allows businesses to measure performance and optimise future campaigns.
Tips for Effective Flyer Marketing
Design for impact: Use bold visuals, clear messaging, and concise calls-to-action.
Time your distribution: Align with events, peak foot traffic hours, or product launches.
Target strategically: Focus on areas where your ideal customers are most likely to be.
Integrate with digital: Include QR codes or URLs to drive traffic online and track results.
Conclusion
Despite the dominance of digital marketing, flyer distribution and leaflet drops remain effective tools for businesses in 2025. With almost 9 in 10 companies reporting positive outcomes, flyers continue to drive awareness, engagement, and sales. By strategically combining flyer marketing with digital campaigns, leveraging events, and using promotions or coupons, businesses can maximise ROI while standing out in a crowded digital landscape.
